Wednesday, April 9, 2008

Outreach Toolkit for the Truth About Cancer

American Library Association is pleased to announce that it is working with WGBH Boston on the upcoming national outreach campaign for the film The Truth About Cancer, which will premiere on PBS April 16th at 9 p.m. (check local listings). The 90-minute documentary film, followed by a 30-minute expert panel, will be the launching pad for events and projects across the country focused on creating community conversations around cancer survivorship.

ALA and WGBH encourage libraries to reach out to their local PBS stations to collaborate with them on events surrounding this film. In addition, we hope libraries will reach out to WGBH’s national outreach partners on this project including the National Coalition for Cancer Survivorship (NCCS), Susan G. Komen for the Cure, the John Wayne Cancer Foundation, Lance Armstrong Foundation, YMCA of the USA and the Coalition of Cancer Cooperative Groups. These collaborations will provide an excellent opportunity for libraries to develop new—or strengthen existing—community partnerships, while offering a valuable service to their communities.

To assist in these outreach efforts WGBH will offer extensive online resources, including downloadable handouts are available on www.pbs.org/takeonestep. In addition, we are making available a limited number of free Outreach Toolkits including two event posters and a DVD Screener that will include 30 minutes of the film and the full expert panel to libraries that request them.

To order your Outreach Toolkit, please go to: http://www.pbs.org/wgbh/takeonestep/request.html

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